Tools I Recommend For Running Your Business
I’ve been a business owner in the ecommerce/tech/services space for 12 years, so I’ve used a LOT of tools. Some of them I’ve loved, some of them I’ve hated. Some of them I’ve loved in PRINCIPLE but never really found a use for. We’ve all been there, right?
So think of this as The Final Edit. These are the tools I love, use regularly and wholeheartedly recommend to any business owner, new or established. (Psst – This page has some affiliate links).
Use For: Your Website
This website is built using the Divi Theme by Elegant Themes and I LOVE IT. I’ve been a Divi fan for years – their templates are a dream and the whole package is simple, powerful and elegant. It’s a low one-off fee, and you can install an entire website from their template library in about 1 minute.
Use For: Your Ecommerce Website
If ecommerce is your thing, and you mostly want to sell products (physical or digital), then you definitely want to check out Shopify. I love everything about it, from the chic free themes to the powerful back end. I love their reporting, and your accountant will too! Easy to use, even for the least tech-minded.
Use For: Your Email Marketing
Sooner rather than later, you’re going to need to grow a list AND send out emails. I’ve used several different services for this over the years, and my favourite is ConvertKit. It’s simple, intuitive, and powerful without being confusing.
Use for: Your Hosting
If you decide to use WordPress for your website (like this one!) you are going to need hosting. Of all the hosting services I have used, SiteGround is the best value, with the easiest interface and sweetest customer service. 10/10!
Use For: Checkout and Selling
When you are selling online, you need a fast, robust and friction-less checkout process. The second a customer gets confused or feels like this is taking too long, they exit. ThriveCart is a fantastic checkout system that has huge capacity for selling courses, coaching and managing affiliates. For me, it was more cost-effective than SamCart.
Use For: Planning & Posting a Dreamy Instagram Grid
Planoly is a visual planner and scheduler for Instagram and Pinterest. If you like SEEING how your grid is going to look and planning it ahead of time, this is PERFECT for you. Do in, lay out your gorgeous grid, write your caption and save batches of hashtags. It even shows you the best times of day to post. It’s a really attractive interface to use, too.
Use For: Creating Beautiful Marketing Assets
CreativeMarket is a giant marketplace for graphic design assets, including lead magnet templates and whole suites of assets including matching slide decks, ebooks, workbooks, lead magnets and social media templates, that you can plug into Canva or Photoshop and use for your own super-slick campaigns. You can also get logo templates, whole branding kits – it’s endless!
Use For: Beautiful Styled Stock Photography
If you are looking for a steady stream of dreamy feminine stock photography for your brand, then look no further than Haute Stock. Regular new batches of photos in trend-driven palettes, their images are perfect for coaches, creatives, wellness practitioners for both website imagery and social media as well as screen mockups. Lots of monthly templates and tips too. Full marks.
Use for: Creating urgency for your offers and campaigns
You can add countdowns to your pages, checkouts and emails (i.e. offering a limited discount) that properly redirect to other pages when the countdown expires. You can use Deadline Funnel to build out whole campaigns or just a quick self-liquidating offer after someone signs up to your mailing list, for instance.
Use For: Building quick and effective landing page
I’ve been a pro website designer, but even I sometimes want a quick landing page to gather information or launch a new product, without the faff of designing in WordPress, and Leadpages is a very handy landing page builder that can have you up and running, collecting data, in about 5 minutes. Incredibly useful – it can even be your whole site!