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Privacy Policy

Who I Am

I’m Sarah Lidwell-Durnin and my company is called Natural History Ltd, registered in the UK. I am 100% committed to keeping your trust and confidence as you visit my website. I particularly want you to know that I will never sell, rent or trade my email list with any other business or individual for any kind of marketing purpose – that’s not how I roll. All the same, I want to share my Privacy Policy with you here, because there are still a few things you should know.


Like a lot of websites, this website occasionally uses cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website. They are used to ‘remember’ when your computer or device accesses our websites and can help create a more personalised experience and assist in the checkout process.

Google Analytics

When someone visits this site I use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. I do this to find out things such as the number of visitors to the various parts of the site (in fact I even cover this in one of my course modules!). This information is anonymous – it tells me if someone has visited the site from the UK or China, but I do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website because that would be weird, right?

Mailing List

When you sign up for early access to one of my courses or to get free resources and so on, I collect some personal information – your email address, your first name and occasionally some extra details. I use that information for one reason: to tell you about stuff you’ve asked me to tell you about – my courses and free guides/resources. I don’t rent or trade email lists with other individuals, organisations and businesses.

I use a third-party provider, ConvertKit, to deliver my emails to you. ConvertKit provides me with some information around email opening and clicks using industry standard technologies and I use this monitor and improve my emails. For more information, please see ConvertKit’s privacy notice. You can unsubscribe from these emails at any time by clicking the “unsubscribe” link at the bottom of each email or by emailing me at sarah@naturalhistory dot co dot uk and I’ll take you off right away.

Payment Information and

When you buy a course from me you will be taken to, which is the amazing platform I use to deliver my courses. They will be the ones processing your payment and is the site you will log into when you are taking part in the course. I chose them because they take great care of their users – and their users’ data. Take a look at their privacy policy here.

Access To Your Personal Information

You are entitled to view, amend, or delete the personal information that we hold. Email your request to me, Sarah (wearing my data protection officer hat!) at

Changes To This Policy

I created this Privacy Policy on the 10th of May 2018. I reviewed it again in September 2018 or sooner, if anything in my business or the law should change.