Who is this workshop for?
This workshop is primarily for women at the beginning of their product or business journeys, with an idea that has not yet been brought to life, or is in the very earliest stages. Your product probably doesn’t need signifiant (six figure) external investment to create, and you anticipate launching in the next year or two. If you have an idea for a physical product and want help crafting a strategy to create and launch it, then you are in the right place.
I have an idea for a product but don't know where to start.
Then this workshop is for you! Together we will finesse your idea and explore the different ways you can bring your idea to life, whether by handcrafting it yourself or working with a manufacturer in the UK or overseas.
I have a first version of my product live but very low sales. Do I need to start over?
This workshop will be of huge benefit to you. We can investigate the best version of your product idea and how to bring it to market successfully. These things don’t happen overnight but with the right tools and strategy, you should start seeing growth within a year.
I have a product in mind, but I'm not a designer or crafter.
That’s fine – I have created products that have sold in luxury retailers all over the world and won awards and I never thought of myself as a designer when I started out! It’s all about having a clear vision and the right network of manufacturers.
Are you going to cover my industry in this workshop?
The same principles of product design and manufacture apply to nearly all industries. You need a clear idea, a way of having it made and a market to sell it to. Broadly, this workshop will primarily cover physical products that are sold in shops here in the UK, so food and drink, apparel, personal and home accessories, design-led objects, baby products and more. It might be of less relevance if your product idea is highly technical or industrial, or likely to require significant investment (a car or solar panels, for instance).
I don't want anyone to steal my idea, so I want to keep it secret at the workshop.
To get the best out of this workshop, and to interact honestly and openly with the group, you will need to share your product idea. In most cases it is not your product idea, but your execution of it that makes your business a success and unique. That said, if you would prefer to work privately and in complete confidence with me instead of in a group setting, you should take a look at my coaching package as this might be more suited to your needs.
Join me in London this April
The day will start at 9.30am with coffee and introductions in our stylish central London venue, and with a combination of masterclass-style sessions and group work, we will work together to achieve four main goals:
- Zooming in on the right product
- Getting it made
- Getting it to market
- Aligning professional & personal aims
Morning coffee, a healthy light lunch and afternoon refreshments are included in the ticket price, and will be provided at the venue, with time to absorb and discuss what we are learning and discovering.
After the workshop ends at 4pm, we will change venue to unwind over a glass of wine nearby before the close of the day.
Are You In?
This inspiring and intensive workshop costs £350. This includes 6 laser-focused modules led by experienced coach and designer Sarah Lidwell-Durnin, with workbooks and expert advice throughout, as well as lunch and refreshments.