Do you have an idea for an inspiring new physical product?

Are you struggling to pull everything together, feeling a little (or a lot!) overwhelmed by the number of moving parts you know or suspect there are in creating a successful product?

Or perhaps you are feeling good about your product, but would feel even better with an experienced and highly creative strategic expert by your side?

With my 1:1 product strategy coaching program, I will help you plan out and take action on your product idea so that you can design, create and successfully launch a product that you feel great about.

With many years of experience launching stylish, luxury products worldwide (and with two babies thrown in for good luck!), I know how to help you get a firm grip on what you want to do, and exactly how to do it, even if your life is already busy and action-packed.

Does any of this sound like you?

 You have a brilliant idea for a new premium physical product. A product that is aligned with your lifestyle and passions – with a luxury edge. You also want a business and a lifestyle that is family friendly, but still high achieving. You want an outlet for creativity and ambition that will actually go somewhere. 

But… there are too many things to think about – starting a premium physical product has a lot of moving parts and it can make you feel overwhelmed just to think about getting it all in place. Maybe you feel slow on some of the tech side – there seem to be so many tools and services to manage.

And once you’ve got the product actually made, getting a new product into stores seems impossible – how do people do it? And before you even get that far, just getting people outside your own network to buy your product seems very opaque right now.

Don’t worry. I know – I’ve been there. But you’re here now and we’re going to sort it out together.

Personal Strategy Coaching

I am an am award-winning product designer and strategist and I work 1:1 with ambitious, creative women like you to help them design, create and launch successful physical products.

When we work together, we will have 1 hour on the phone or by video chat every week, and unlimited Slack access for all those things that crop up during the week.

I will be your sounding board, your personal problem-solver and strategist and your cheerleader, whenever you need me.

Our work will follow my Flourish signature program, which is based around creating a successful, scalable product that will fit in with your lifestyle and your ambitions.

This program is aimed at creative women who want to create, or have recently created, a premium product and big ambitions for it.

Sarah is great – she has the eye of a true designer so anything she creates oozes style. And she is quick! Wow! I’m amazed and impressed. She even helped me out with some of the writing for my website as I was struggling to find the right words. Comes highly recommended. Thank you Sarah!

Abagail Dempsey


What will you business look like after you work with me?

You have a premium product that you are passionate about fully mapped out – not just baby clothes, but cashmere baby cardigans, not just a water bottle, but a glass bottle with a rose quartz inside, not just a candle but a luxury soy hand poured candle with a fragrance sourced in Grasse and presented in a weathered porcelain vessel (well, if you want to go ALL the way!).

You have a roadmap for a product that you are passionate about, that lights you up or even the finished product itself in your hands.

Everything feels more manageable and you feel less intimidated – you already kind of knew your product belonged in Anthropologie or Space NK, but now you know how to GET it there.

A concrete plan to get your product to the places you want it to be.

You can handle manufacturers with ease and negotiate manageable orders without making expensive mistakes.

You are handling multichannel retail smoothly and confidently to get your products in front of the right audience to drive sales.

You are developing an effective marketing strategy that get sales and gets your product into stores.

You are handling tech confidently so that you can do more tasks yourself and not blaze through your startup budget by hiring agencies and freelancers to do work you can do yourself.

You feel calm and in control of all the moving parts of running a product-based business.

How will we get to that place?

First we will find out what it is that you need most from me, and how I can best deliver it. Maybe you need feedback on a product idea, or perhaps you have a product already on the market but sales have stalled, or you want to bring it to the next level and start approaching retailers.

We will examine your product or product idea together and explore its potential for market, and together work out how design and make it, and then how to get it in front of the right people. We’ll break down your marketing strategy and the tools you are using, and see how we can streamline your week.

Most of all, I will give you practical support and advice.

If you are facing a challenge, we will work together to help you overcome it in a practical and positive way. Looking for great manufacturers? Let’s find them! Searching for the best platform to find new trade clients overseas? Let’s sort it out together.

So What Happens Now?

When we start working together, I will send you a questionnaire about your business. There are no right or wrong answers – it’s just to help me get to know you, and find out how best we can work together.

We will have a weekly call, at the same time every week to work through the Flourish roadmap for your business. I will give you advice, support and also help you to define tasks for each week. Our calls will give you structure and accountability, two things that are often hard to manage when you are starting a business on your own.

You will have unlimited, private access to me via Slack so that you can get in touch with me whenever you need me. I will always reply to you with 24 hours, or on the next working day.

For as long as we are working together you will also have access to Flourish, my flagship course that will take you through all the practical steps of starting a product-based business.

Who Am I?

My name is Sarah, and although I was born in Dublin, Ireland, I have lived in Oxford and London for the last 10 years. I have two children under 10, and since my first daughter was born I have run my own business.

I started out creating luxury home accessories for the high end retail market (Liberty, Anthropologie) and printed linens for the luxury interior design sector. After doing this for seven years, I realised that I wanted to work with business owners in a different way, and started doing 1:1 consulting and web design.

I have worked with retailers and product designers from many different angles, and know the challenges, the joys and the mindset of running a small business creating physical products. I specialise in high end or design driven products, and love interior design, skincare and fashion.

Whatever your business niche, I hope that I can bring you clarity and practical support, infused with my infectious energy and positive attitude!

Sarah helped me out on a tight situation for my business and brand – the support she provided for me was fantastic and her knowledge was priceless. She is worth every penny. Thank you Sarah! I enjoyed working with you and hope to work with you again in the near future.

Nathalie Mustafa


Next Steps

Want to tell me about your product and find out exactly why working with me is the best investment you could possibly make in your business?

Let’s jump on the phone and get to know each other in a no-strings-attached discovery call.

20 Tips For Creating A

Physical Product That Sells


Shine a light on the need-to-know steps to launching your first product.

I have launched products into Anthropologie, Liberty, Paperchase and more. Get my top tips for researching and creating your first product.

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