Blue Ocean v Red Ocean In the startup world you’ll hear the phrases BLUE OCEAN and RED OCEAN tossed around a lot. I’m pretty anti-jargon, but the concept of blue and red oceans is a sound one. A BLUE OCEAN is an open market in which you are CREATING demand for an...
Shine a light on the need-to-know steps to launching your first physical product - that SELLS.
I have launched products into Anthropologie, Liberty, Paperchase and more and I’m going to give you my tried-and-tested process for preparing to create a new, profitable physical product.
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