by Sarah | Mar 18, 2021 | Startup Tips
I have a crush. I’ve had it for years. It started with her glasses, because I love a great pair of strong-rimmed glasses, but then it extended to her confident, flamboyant style and all-round coolness. I’m talking of course about Jenna Lyons, the...
by Sarah | Mar 15, 2021 | Startup Tips
When I ran my award-winning design studio, publicity was a game-changer for me. đź’«Â Being featured in the most important Sunday newspaper in the UK had me spending the following week assembling and shipping out as many orders as I physically could. đź’«Â A write-up in the...
by Sarah | Jan 12, 2021 | Startup Tips
The top question I always get asked by my students when they have successfully navigated the design process is “I know how to MAKE a planner, so now how do I SELL my planner?” I’ve been lucky enough to be behind the scenes of several successful planner launches over...
by Sarah | Nov 14, 2020 | Products
Do you love oracle card decks, but never found one that quite met your needs? So you thought about making your own, and now you’re wondering how to make and sell your own oracle card deck? Find out more here. If you want to create your own oracle cards, the first...
by Sarah | Sep 30, 2020 | Startup Tips
Anyone who knows me knows how I feel about planners, and how with some PLANNING and STRATEGY, a well-designed student planner can go VIRAL with your target audience. First and foremost, it allows you to start bringing in some cold hard cash sooner, rather than later....
by Sarah | Sep 25, 2020 | Startup Tips
Thinking of launching your own product? Find out how my product launch calculator can help you identify the cost to launch your product. I work with product creators every single day, and they are passionate about their ideas, and the people they want to help with...
by Sarah | Sep 18, 2020 | Startup Tips
Hey there, Superstar. Have you ever wondered how the world’s most successful product entrepreneurs felt when they were about to start out? I can tell you. They felt exactly like you do now. Excited. Apprehensive. Excited again. Confident. Doubtful. Excited...
by Sarah | Sep 12, 2020 | Startup Tips
If you are a product creator of any kind, or have a retail store, either online or bricks & mortar, then you will know all about trade fairs. The most important dates on the retail calendar, trade fairs are events ranging from a couple of hundred visitors to tens...
by Sarah | Aug 30, 2020 | Products
I have sold many thousands of greetings cards to retailers all over the world and over the years I have chatted with many business owners in the same industry, and there is one thing we can all agree on. The market for greetings cards is HUGE. Actually two things:...
by Sarah | Aug 26, 2020 | Podcast
Subscribe on iTunes Listen On Spotify Katherine Swift is the founder of OMGTeas, an organic matcha tea business in England. She started the business after her mother was diagnosed with cancer, and she wanted to explore every possible way of helping her mother’s...
by Sarah | Aug 21, 2020 | Planners
If you are planning a 2021 planner to sell and haven’t started yet, it’s ALMOST not too late! Designing a planner to sell takes time and hard work, but if you are really disciplined and well organized, you could pull it off for December sales! Let’s assume you...
by Sarah | Aug 19, 2020 | Apparel, Podcast
Subscribe on iTunes Listen On Spotify Kris Galmarini is a designer and the founder of Neve & Hawk, cult California clothing brand, with strong ethical underpinnings and an authentic business ethos that Kris has honed over the last 10 years. Launching her debut...
by Sarah | Aug 12, 2020 | Podcast, Wellness
Subscribe on iTunes Listen On Spotify Today I meet philosopher Dr Stephanie Schull who stepped right out of her comfort zone to create an innovative new product – a vagina gym. Driven by seeing a family member in distress, she set out to create a product that...
by Sarah | Aug 5, 2020 | Apparel, Podcast
Subscribe on iTunes Listen On Spotify Cayla O’Connell Davis is the New York-based founder of Knickey, a stylish new organic cotton underwear label that seeks to reset how we think about sustainability in the supply chain. She and her cofounder, Lauren Sagadore,...
by Sarah | Jul 29, 2020 | Podcast, Skincare, Wellness
Subscribe on iTunes Listen On Spotify Liha Beauty was founded in 2014 by best friends Liha Okunniwa and Abi Oyepitan, who set out to combine British aromatherapy trends with Yoruba traditions and natural materials, and from a soft launch at Port Eliot festival in 2014...
by Sarah | Jul 22, 2020 | Household, Podcast
Today I’m talking to Sophie Lavabre-Barrow about Kinn Living, a range of vegan and eco-friendly cleaning products and certified organic body care, made in the UK, and how she has grown it to national success in just 3 years. We’ll be talking about the process of...
by Sarah | Jul 13, 2020 | Podcast, Skincare, Wellness
Listen On Apple Podcasts Listen On Spotify Christine Mason is the founder of Rosebud Woman, a prestige intimate care collection of luxurious balms and oils. She created the collection when she recognised that there was a huge market being completely overlooked, and...
by Sarah | Jul 12, 2020 | Podcast, Uncategorized
Listen On Apple Podcasts Listen On Spotify Liz Turrigiano is the co-founder of Esembly Baby, a cloth diaper business based in New York. Esembly Baby grew naturally out of Liz and her co-founders’ cloth diapering service, DiaperKind, and has been kitting out the...
by Sarah | Jul 11, 2020 | Paper Goods, Podcast
Listen On Apple Podcasts Listen On Spotify Katie Gastley is the founder of paper goods studio Idlewild Co. She started her studio 10 years ago and her upbeat artful designs are now carried in over 1000 retailers. She started out in New York and moved the business to...
by Sarah | Jan 7, 2020 | Startup Tips
If you have been thinking of starting a yoga mat business in 2020, you are in the right place. I’m going to take you through the 6 stages of getting your new yoga mat designed, manufactured and into the hands of yogis all over the world. Making a yoga mat from scratch...
