Do you want to start your own range of beauty products to sell? I’m going to break down the stages of making and selling your own beauty products for you here, because lots of people come to me to ask me about it, and it’s one of those things that can seem really difficult at first when there are so many things to consider!
Choosing Your Niche
The first thing to do is to choose what beauty products you want to make. This can be something as simple as a lip balm or a face cream, or something more complicated like a shampoo or conditioner.
Once you’ve chosen your product, do some research into the ingredients that you’ll need and the recipes that you’ll follow. There are plenty of recipes and even courses available online, and it’s worth spending some time finding ones that will fit with your own personal beauty preferences.
Pro tip: Facial oils. Trust me – read more here.
Once you have your recipe, it’s time to get started on making your product! This is where things can start to get a little messy, but it’s all part of the fun (or at least, I think so!). Follow the recipe closely and make sure to measure everything accurately – you might need to invest in some specialist equipment here. You will be putting your own stamp on it, but the core ingredients and the formula is still crucially important.
Local laws and regulations are very important too – before you invest in your materials and tools, check to see what you are ALLOWED to sell. This is one of the reasons that soap is so popular for new makers like you, as it has fewer (or no!) regulations around selling it.
Working With A Manufacturer
If you want to work with a manufacturer from the very start, things will be different of course. You’ll need to find one that is reputable and can produce the quality of product you require. Meeting with them in person (or, even better, visiting their factory) is a really important step to take to make sure that both of your expectations are met.
Play it safe with your first batch – you don’t want to try to store a huge amount of stock, and it might expire! So order small, even if it costs more to start with.
Building Your Audience
While you are getting your products ready, you can start building an audience for your brand. This is where social media and online platforms can be invaluable, as they give you a space to show off your beautiful new products to the world. There are also plenty of directories and websites out there that list beauty businesses, so do some digging and see where would be the best place for you to sell your products.
Designing a brand is crucial. You want to create an identity that is unique to you and your products, and that will help you to stand out from the crowd. This can be anything from the logo and typeface that you use, to the colours and packaging that your products come in. Investing in a professional designer can help you to create something really special, and will give you the edge over other beauty businesses out there.
Make sure you have a clear idea of who your target market is and what kind of messaging will appeal to them. You’ll also need to invest in some high quality photography (or find a friend who can do it for you) so that your products look their best online.
Once everything is ready, it’s time to start selling! This can be done through online platforms, in-store or even at trade shows and beauty events. Keep in mind though that beauty products are often seen as a luxury item, so pricing them accordingly is important – if you price too low, people will treat your brand accordingly. Aiming a bit higher will pay off in the long term if you have the quality to back it up.
Building an ecommerce website is easier than you might think – I recommend Shopify, as it’s user-friendly and has a host of features that are perfect for beauty businesses.
Take a look at some of the existing beauty brands out there and see what you can learn from them. What do you like about their branding? What works well for them in terms of marketing? How do their products compare to yours? There is no need to reinvent the wheel, but taking inspiration from others can help you to create a product range that is truly unique.
Finally consider using Kickstarter for your launch. This platform is great for beauty businesses as it allows you to pre-sell your products to a captive audience, and can help to generate some initial buzz for your brand.
So there you have it – everything you need to know about starting your own beauty product range!
My flagship course, The Profitable Product Launch, has everything you need to know to get any product based business off the ground, but I also have a free masterclass, Make It, Sell It that I know you are going to find really useful – get access to it right here.