You’ve created your masterpiece, you’ve built your website, you’ve told all your friends and family, and now it’s time to wait for the money to come rolling in. But ever since your Mom and your best friend dutifully clicked on the link you sent them, there’s been nothing.
What’s going on?
I’ll tell you. You need to start working on your SEO. Your Search Engine Optimisation. Let’s get your new website SEEN so that you can start making that money.
Here are my top 10 tips for SEO for PHYSICAL products
. 1 .
Mainly, you need to concentrate on the content of your product pages by having a clear and detailed description of your product, and if you have more than one product, making sure that they are linked together (internal linking). Google wants to be sure that all of your pages make “sense” in the overall ecosystem of your website, so apply this internal linking to your blog posts as well (see further down this page).
If you’re already feeling a bit OMG about reading and applying everything in this blog post, you can cheat and go here, btw, just so long as you promise to come back here later!
. 2 .
It’s also important to make sure that you are using the right words on your product pages to actually tell people what your product *is*.
If your language is too “inspirational” it can sometimes omit the key elements – it’s fine to have text that paints a rich picture of your spiritual worldview, but “celtic tarot card deck” will go a long way in the eyes of Google too, so make sure your product description clearly states and describes what your product IS, in the sort of terms that your dream customer might put into Google.
. 3 .
Understand what your keywords are and how you can use them strategically. You can do keyword research by looking at your click-throughs on Google and seeing what people are actually typing into the search engine. For example, if you sell Celtic Tarot Card Decks, then look up “Celtic Tarot cards” to see how many searches there are each month for that phrase alone and see what tweaks you could make to your key phrases to boost that.
. 4 .
You can also use a keyword tool such as the Google Keyword Planner. Put in some of your top keywords and you can see how many searches there are each month for that phrase alone and see if you can incorporate some of the most specific, so that your product page will be on the first page of search results. A phrase like “Celtic Woman Tarot Card Deck” is called a long tailed keyword, and it is easier to rank for these than for “tarot cards”.
You should also optimise your images for SEO. Use your keywords in your image’s title and make sure it has a caption or description, because this text will also be indexed by Google. Google can’t actually see what you’re selling (yet), but they can read it off of your page! Please don’t leave your photos labelled as IMG7979837401.jpg! 😩
. 6 .
Blogging is also really important for your SEO, especially if with only one or two products, your website is still pretty lean. If you have a blog, link to it from your product pages and put links on the page that point back to your site. Your blog posts should be related to your products.
For example, if you sell “Celtic Tarot Card Decks”, then write about Celtic mythology or how tarot cards are used in divination. Just make sure that the blog posts’ keywords reflect what your product is (in this case probably something like Celtic Mythology). This will keep your content relevant and signal to Google that your website is going to be useful to people interested in this kind of subject.
. 7 .
Blogging regularly is important because Google likes to see “fresh content” on your site. If you have a blog, then write posts about new products that you add or some interesting news stories or videos related to the subject of what you’re selling. Set up a calendar alert to write something every week. Brainstorm a list of topics one day when you’re feeling creative, and try to come up with 50 topics you could write about, and then you never have to feel blank when Monay rolls around and you have to actually write somethig!
. 8 .
Another great way of boosting SEO is guest blogging on other blogs or websites that are in your niche. You can reach out to other bloggers or websites that are related and ask if they would be open to you writing a post on their site – after all, it’s good for them because they have an extra blog post!
It won’t cost you anything but time, so get creating some great content and start reaching out to other websites.
Your blog will be indexed by Google and show up in the results for your main keywords, so it’s a win-win situation!
. 9 .
Look at your (successful!) competition – what is your competitors’ SEO like? Use a free SEO tool such as Moz Link Explorer to find out.
You should also look at their on-page SEO – what words are they using in their page titles, descriptions and headers? What about the URLs of individual blog posts? How long is each post? Are there any keywords or phrases repeated across a few of their posts?
This will give you a good idea of what keywords they are targeting and which ones might be worth trying to get into your own blog.
. 10 .
Chill. SEO is going to be a really important part of your overall strategy in getting site traffic that turns into sales, but a) it’s not going to happen overnight and b) it’s easy to get so overwhelmed by the whole thing that you just put it off, but if you can optimise your product page by keeping it clear, keyword-rich and have your images correctly labelled, and post ONE relevant blog post every week, you’ll be well on your way.
Try to make time to then start understanding and introducing the more in depth stuff as you go.