If you’re thinking about how to make a planner to sell in 2022, you’re in the right place.
I’ve been helping people launch successful print planners for some time now, and I’ve learned a LOT along the way, so I’m going to give you my most up-to-date insights for getting started NOW with your 2022 planner.
1. You have to start now.
Did you know that it will take 18 weeks from today to get your planner ready to sell?
From mapping out and writing your planner’s content (2 weeks+), finding a designer, working with her to get a print-ready file (4 weeks), communicating with a printer (1 – 2 weeks), printing your sample (2 weeks), printing your full print run (2 weeks) and shipping (6 weeks) – you have over four months pre-launch, and that’s all assuming that everything goes smoothly.
If you want to ship from late November, you need to get planning TODAY.
2. Consider a Kickstarter campaign
If you’re thinking about crowdfunding a planner, there are two things to think about – firstly, you are solely responsible for driving traffic to your campaign. It will only show up on the front page of Kickstarter when it is ALREADY funding brilliantly.
Secondly, set the lowest goal humanly possible, because then you are more likely to successfully fund, which will encourage Kickstarter to start featuring you, meaning you will make MORE.
3. Have you content ready BEFORE you hire a graphic designer
Your planner is effectively a book with as many as 400 pages! Know exactly what is going to be on every single page of your planner, page by page, BEFORE you hire your graphic designer for a planner. Being prepared like this for each step will keep your costs down and avoid wasting time with your designer.
Similarly, printers will want to see your print ready file, so you will only be able to get accurate quotes when that is ready.
4. Know who your planner is going to help.
It needs to be more specific than “busy women”. If you want to help busy Moms, be clear on WHICH KIND of busy Mom, and what specific problem are you solving for her?
Sometimes we think of ourselves as our dream customer, and that’s a great starting point. When you look at yourself, maybe you’re just seeing “busy Mom”, but what if you – and your dream customer – are actually “a busy school teacher of color with kids of her own” – suddenly your planner has more potential impact and shape.
5. What other ideas could fit into this ecosystem?
Do you anticipate having other products around this planner? These could be physical products (an affirmation or even tarot card deck?), they could be digital (self-paced courses, printables) or services (group programs, coaching, teaching, workshops retreats).
You don’t have to do everything at once, but when you’re building your business, think about placeholders for these other products and services, and start building your list and engaged community with this in mind.
6. Start before you’re ready
You have time to get your planner up and running this year. 100%. But don’t hang about! Start getting the pieces moving now – pick a date for your launch or for your crowdfunding campaign to go live and work towards it! Read this post here, and if you’re a coach, check out this one as well!
Because planners are highly seasonal, it’s no harm to have other products and services in place too, to support your business year round. If you’re readying this in October and it’s too late to launch for 2022, what could you make and sell in the next 4 – 6 weeks that will set the stage for 2022?